Things Going Round & Round

A focused field operation - complementing an effective media campaign - can make the difference between winning and losing on Election Day.

Unfortunately, too many campaigns rely solely on "paid" field programs to engage voters. In addition to coordinating paid field activities, grassroots solutions works with campaigns to build an active volunteer base that provides the capacity for voter registration, identification, persuasion, base mobilization, constituency organizing, vote by mail, and GOTV.

grassroots solutions works with political clients (candidates, initiatives, parties, and independent organizations) to plan and implement strong, yet flexible grassroots field programs.

Field Consulting services include:

• Creating customized field plans.
• Hiring, training, and supervising a field director and field staff.
• Analyzing targeting data to translate the numbers into recommendations that save time and preserve limited resources.
• Building a volunteer base to support the field plan.
• Recommending the best approaches for voter identification, persuasion, GOTV, voter registration, constituency organizing, and community outreach.
• Integrating campaign field activities with the coordinated campaign. For example, we work with direct mail and other vendors to ensure a comprehensive and unified field program.

For the future of our nation and the future of my Party, that must change. If this President will not speak for our Middle Class, I will. And if Democrats want to lead this nation, we must.

As Democrats and Americans, we must build an “Opportunity Society” to strengthen our Middle Class. We must confront the challenges Middle Class Americans face – health care costs, college affordability, retirement security and more – so that all can build lives of greater prosperity and promise. And we must reward hard work, thrift and ingenuity so that all who aspire to it can join the Middle Class.

This must be the work of our generation.

Gingrich took the chair of the Republican political action committee GOPAC in 1986 and transformed it into an effective vehicle for electing conservative candidates to office. This was accomplished in significant part by establishing and promoting a consistent language and theme for use by Republicans at all electoral levels. This theme, in Gingrich's own words, was that of "a conservative opportunity society replacing the liberal welfare state", emphasizing "workfare over welfare" and promoting the idea that "we are the majority".